What are special incentives designed to encourage customers to visit an establishment called?

Sales promotions refer to special incentives that encourage customers to engage with a business or establish a visit to an establishment. This can include limited-time offers, discounts, or specific events designed to create a sense of urgency or excitement to entice customers. Sales promotions are short-term strategies aimed at boosting customer traffic and increasing overall sales for a particular period.

While discount coupons, loyalty programs, and customer engagement initiatives are all valuable marketing strategies, they serve slightly different purposes. Discount coupons are specific tools often deployed as part of a sales promotion strategy but do not encompass the full range of promotional tactics. Loyalty programs focus primarily on rewarding repeat customers to foster long-term relationships rather than driving immediate traffic. Customer engagement involves interactions that build a relationship between the customer and the brand over time, which may not directly prompt a visit to the establishment. Hence, the term that most accurately captures the purpose of these incentives to encourage visits is sales promotion.